What are gender specifics that affect how men and women do offline shopping?

Abstract

Previous research suggests that men and women exhibit different behavior when it comes to offline shopping. This study seeks to explore the relation between gender and consumer shopping behavior in shopping. Apparently, there are many factors that influence consumer purchasing decision, gender being one of them, and, in fact, the most important and significant one. In this study, we review what those gender specifics are that affect how men and women are making buying decisions when shopping offline.