What are gender specifics that affect how men and women do offline shopping?

Sargsian, Yuri

dc.contributor.advisor	Khachatryan, Knar
dc.contributor.author	Sargsian, Yuri
dc.date.accessioned	2019-07-15T13:05:30Z
dc.date.available	2019-07-15T13:05:30Z
dc.date.created	2019
dc.date.issued	2019
dc.identifier.uri	https://dspace.aua.am/xmlui/handle/123456789/37
dc.description.abstract	Previous research suggests that men and women exhibit different behavior when it comes to offline shopping. This study seeks to explore the relation between gender and consumer shopping behavior in shopping. Apparently, there are many factors that influence consumer purchasing decision, gender being one of them, and, in fact, the most important and significant one. In this study, we review what those gender specifics are that affect how men and women are making buying decisions when shopping offline.	en_US
dc.language.iso	en_US	en_US
dc.subject	2019	en_US
dc.subject	AUA	en_US
dc.subject	American University of Armenia (AUA)	en_US
dc.subject	Gender differences	en_US
dc.subject	Shopping behavior	en_US
dc.subject	Gender influence on shopping	en_US
dc.subject	Offline shopping traits	en_US
dc.subject	Shopping research	en_US
dc.subject	Brand loyalty.	en_US
dc.subject	Utilitarian shopping	en_US
dc.subject	Hedonic shopping	en_US
dc.subject	Web advertising	en_US
dc.title	What are gender specifics that affect how men and women do offline shopping?	en_US
dc.type	Thesis	en_US