The influences of background music on the buying behavior of clothing store customers in Armenia

Abstract

I analyzed the influences of in-store background music on customer attitudes and behavior, by systematically manipulating fast and slow music tempi and measuring their effects on weekly average sales volumes and pace of in-store customer flow. My biggest finding is that fast-paced music significantly and negatively affects average sales volumes. In addition to that, strong foundations were set for the exploration of the inverse relationship with slow-paced treatment.