The influences of background music on the buying behavior of clothing store customers in Armenia

Mooradian, Tigran

dc.contributor.advisor	Khachatryan, Knar
dc.contributor.author	Mooradian, Tigran
dc.date.accessioned	2018-07-17T08:26:16Z
dc.date.available	2018-07-17T08:26:16Z
dc.date.created	2018
dc.date.issued	2018-07-17
dc.identifier.uri	https://dspace.aua.am/xmlui/handle/123456789/1554
dc.description	This is a BA thesis work submitted to the American University of Armenia, Manoogian Simone College of Business and Economics, by Tigran Mooradian.	en_US
dc.description.abstract	I analyzed the influences of in-store background music on customer attitudes and behavior, by systematically manipulating fast and slow music tempi and measuring their effects on weekly average sales volumes and pace of in-store customer flow. My biggest finding is that fast-paced music significantly and negatively affects average sales volumes. In addition to that, strong foundations were set for the exploration of the inverse relationship with slow-paced treatment.	en_US
dc.language.iso	en_US	en_US
dc.subject	2018	en_US
dc.subject	AUA	en_US
dc.subject	American University of Armenia (AUA)	en_US
dc.subject	Retail atmospherics	en_US
dc.subject	Music tempo	en_US
dc.subject	Fast-paced music treatment	en_US
dc.subject	Slow-paced music treatment	en_US
dc.subject	Influences on sales volumes	en_US
dc.subject	Pace of customer flow	en_US
dc.subject	Customers	en_US
dc.subject	Sales volumes	en_US
dc.subject	Sales	en_US
dc.title	The influences of background music on the buying behavior of clothing store customers in Armenia	en_US
dc.type	Thesis	en_US