The study was aimed at observing the relationship between the credit market advertisings on consumers, particularly on the financially illiterate population of Armenia. To study the pattern, the participants of the online ...

The main objective of this feasibility study is to determine whether there is enough critical mass in what remains of the Soviet Armenian scientific R&D sector to reestablish itself today, minimally as a derivative, which ...

I analyzed the influences of in-store background music on customer attitudes and behavior, by systematically manipulating fast and slow music tempi and measuring their effects on weekly average sales volumes and pace of ...

The election campaigns in the Republic of Armenia have received little academic interest from the political marketing perspective, hence the aim of this capstone thesis to identify the political marketing tools and techniques ...