This paper aims to analyze the implementation of the Blue Ocean Strategy (BOS) in the Armenian startup industry and propose a methodology to implement the Blue Ocean Strategy framework in various industries in Armenia. ...

This paper examines the impact of enterprise zones in the rural borderline regions of Armenia, which is aimed to promote the development of the targeted areas, by the provision of special tax exemptions. The findings of ...

This paper aims to investigate the reasoning processes behind online consumers' decisions to trust a website when making low and high-risk decisions. Data were collected in an online field experiment that was then analyzed ...