English spoken TV news program on Armenian TV

Abstract

This report examines the feasibility of an English language, entertaining, educational, TV news program on Armenian TV for English speakers in Armenia. A study of the present business environment as well as market research was carried out. The program would remedy the present lack of news and educational English-language programs on Armenian TV. It would provide entertainment and satisfy the demand for an appropriate and relatively inexpensive advertising media. An analysis of current physical and financial capabilities, managerial and technical factors was done. Investigating methods used were literature review, surveys as well as personal interviews with the representatives of the State Committee of Radio and Television. Recommendations are given upon the unique approach given by the presence of American University of Armenia (AUA) and United States information Service (USIS) in Armenia and willingness of Armenian TV to provide necessary support and information. The major objective for this project is to develop a feasibility study for an English language TV news program in Armenia. The project research has the following objectives: To provide a market analysis of the audience for the proposed TV program, for the benefit of potential media buyers; Th evaluate alternative ways and places for preparing the program; To identify outside sponsors willing to offer technical, professional, or financial assistance; To provide a detailed financial analysis for start-up and operational expenses; To describe organizational procedures related to the establishment of a TV news program within the legislative frame-work of Armenia. Based on the results of our market survey, it was determined that Armenian television needs significant improvements and diversification. Particularly there is a need for a news and educational TV program in the English language. The study also identifies the organizations which may be involved in the founding process as well as the necessary organizational structure and management which the TV news program should have.