Radio-Trans: FM radio station for Yerevan city: final report

Abstract

The goal of this project is to develop a business plan for establishing an English speaking, independent, commercial FM radio station which will provide high quality musical, entertaining, informational, and educational programs to the population of Yerevan. The main objectives are: - investigate organizational procedures related to the establishment of the radio station; - investigate technical procedures; - conduct marketing analysis of the potential audience/media buyers; - determine an appropriate marketing strategy for the proposed station; - conduct financial analysis to determine feasibility of several alternatives; - investigate possibilities of outside sponsorship and assistance; - make suggestions for programming based on marketing analysis and feasibility.