Publishing an English-language newspaper in Armenia

Abstract

The idea of this project is the establishment of the English-language newspaper in Armenia. In the report presented we have identified the problem, i.e. the absence of information source in foreign language, determined the needs of the audience for such information source. The establishment of the English-language newspaper is stated as the primary objective of the project development. The secondary objectives, such as focusing foreigners’ attention on the business possibilities in Armenia, testing the viability of small business in the media industry in Armenia are identified as secondary objectives. The scope of the project introduces the process of the project development which consists of preparatory phase and permanent cycle. Time and financial constraints, lack of appropriate experience and some general problems of life in Armenia constitute the limitations of the project. The tools used during the project development are introduced. Exploratory research performed on the initial stage allowed to gather the information on the newspaper publishing industry in Armenia as a whole and to plan the activities to accomplish the project. Market Research conducted among the foreigners revealed the need for the English-language newspaper in Armenia and to assist in finding out the preliminary structure of the newspaper. Findings, regarding organizational structure and the information flow in the newspaper, market research and advertising campaign results alongside with the financial analysis are presented in the report. “Noyan Tapan Highlight” is briefly described as the only competitor, and the of merge with it alongside with publishing our newspaper for abroad are discussed as alternative actions. Recommendations focus on the possibility of increasing the number of issues and flexibility in changing the structure, format, and the content of the newspaper. The detailed content of the first issue of the English-language newspaper published as the outcome of the project constitute the conclusions. The report is provided with the appendices.