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Browsing by Subject "Marketing"

Browsing by Subject "Marketing"

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  • Applying the blue ocean strategy framework in various industries in Armenia 
    Simonyan, Inessa (2020)
    This paper aims to analyze the implementation of the Blue Ocean Strategy (BOS) in the Armenian startup industry and propose a methodology to implement the Blue Ocean Strategy framework in various industries in Armenia. ...
  • Caritas-Swiss Wood Workinf Factory : marketing plan 
    Sahakian, Gagik; Arakerian, Karine; Poghossian, Naira (2016-02-01)
    The marketing plan for Caritas Swiss Wood Working Factory is intended to provide an assistance to the management of the Company in improvement of strategic marketing planning and achievement its objectives of employing the ...
  • Competition policy implementation in Armenia 
    Tonoyan, Artashes; Avanesyan, Gayane (2016-02-08)
    From the general economics and competition theories, it is assumed that the higher rate of competition leads to the higher total social welfare. High social welfare usually is associated with efficient allocation of ...
  • Huntsman-Armenia Corporation : marketing plan 
    Barseghyan, Hripsime (2016-02-12)
    Huntsman-Armenia Corporation, JSC was established in 1991 by Huntsman Family and Armenian Government in order to help Armenians to recover regions which suffered from the earthquake. The factory was equipped with a unique ...
  • Registrability of scent marks: comparative analysis of international best practices and Armenia regulation 
    Khachatryan, Nune (American University of Armenia, 2019)
    The main purpose of this paper is to examine whether scent marks generally can be registered as a trademark in practice. Particularly, when does a scent reach the threshold of non-functionality and distinctiveness that ...

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