Aragast B corporation: business plan: final report

Abstract

Aragast B is uniquely positioned in the “Silicon Valley of the Former Soviet Union” (New York Times, April 27, 1994) and, consequently, utilizes a vast pool of software development engineers and programmers formerly employed by the Soviet military-industrial complex. This large source of technical expertise coupled with the current economic transition of the entire CIS region (especially Armenia) enables Aragast to develop the highest quality software at the lowest possible cost. Additionally, Aragast B understands CIS and Middle East markets and their unique business environments due not only to geographical proximity but also due to established Armenian business communities that have fostered Aragast B’s entry into such markets. Existing diasporan communities have already provided valuable assistance in Dubai, Russia, France, the United States and Iran. As a well-established and dynamic enterprise, Aragast B is poised to expand rapidly into its existing markets and is seeking strategic development partners in both the US and Europe to enter these larger, more competitive markets. Aragast’s fundamental strategy, therefore, is to 1) penetrate contract development and enterprise tools markets throughout the CIS and Middle East, 2) expand its marketing and sales infrastructure in CIS, 3) seek strategic partnerships and distribution arrangements to develop sales and marketing of its commercial multimedia software in Europe, Middle East and the US, and 4) expand its research and development in the areas of medical technology and laboratory information systems and business tools in Armenia so that Aragast B may fully maximize its unrivalled development cost advantages.