Cultural dimensions of Armenians based on Hofstede's theory and their subsequent implications of doing business in Armenia

Abstract

As there doesn't exist a unique study of the workplace cultural characteristics of Armenians, this paper tried to do just that, by revealing the cultural dimensions scores of Armenians. To find the cultural dimensions scores, a survey was administered based on the 2013 Values Survey Module developed by Geert Hofstede and Michael Minkov. The major findings were that Armenians ranked moderately high on the Individualism dimension, the Long Term Orientation dimension, and the Masculinity dimension. The Indulgence dimension and Power Distance were ranked moderately low and Uncertainty Avoidance had a very low score. Based on these findings, relevant managerial recommendations were given; recommendations which can benefit foreign companies who will conduct business activities in Armenia.